More wisdom from the desk of Chris Lytle http://www.max-atm.com/: "A sales manager told me a sad story last month. "We lost two people in one month to another industry. They left because the company that recruited them offered a one-week sales training program in Chicago."
A 23-year-old rookie who was driving me to a presentation told me she had interviewed with several companies and chose to work for the company that had a "more formal training program."
Your training program may double as a recruitment tool and triple as a retention strategy. A wise man once said, "If your people see the company as a place to grow and not just a place to work, they will stay with you 12 to 18 months longer."
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