I had been hired for several fun and exciting projects over the last few years by business woman, financial planner and ag specialist Georgina Knitel but this request was really special. In September of 2008 Georgina was partnering with Roy Brewin to create an international division of his company, Rowland Seeds, which would be marketing organic and land reclamation grains to China. The team was flying out October 13th, which gave us less than 5 weeks to develop new branding, a new website, new video, along with all of their print materials and spec sheets including translations to Chinese.
The experience reminded me of being back in high school working on a school play; layouts and revisions flying back and forth through the middle of the night... pulling Roy in from the field to sign off on proofs or web content sitting in his truck on the highway at the mid-point between our office and his farm... a rush trip to Calgary to pick up business cards because we had missed our final deadline for the printer here....
All in all, it was an adventure that I wouldn't have given up for anything! And the finished results speak for themselves:
www.rowlandseeds.com
Special thank you's go to the specialists that came in under some very difficult circumstances to provide their expertise:
Allen Gibson of StarMedia
Blair Pomahac of Digital Eye Design
Mort of K2 Communications
